About Us

Our Purpose

At Bulls i Toy, we’re not just a toy company; we’re curators of joy, architects of imagination, and champions of play. As an emerging force in the world of kids’ entertainment, Bulls i Toy is all about delivering trendy, affordably priced collectible toys that capture the hearts and fuel the dreams of young adventurers. We are on a perpetual quest to unearth the coolest trends and transform them into miniature marvels that kids can collect, cherish, and share. From quirky characters to mind-boggling puzzles, Bulls i Toy creations are not just toys; they’re expressions of the latest trends, ready to be embraced by the trendsetters of tomorrow.

We believe that every child should have the opportunity to experience the magic of play without breaking the bank. That’s why we’ve dedicated ourselves to crafting impulse-priced collectibles that pack a punch without compromising on quality. Bulls i Toy is more than a collection of toys: it’s a celebration of connection. With a keen focus on collectibility, our toys invite kids to build their own miniature worlds, swap treasures with friends, and embark on a journey of endless discoveries. Each Bulls i Toy is a catalyst for shared moments, building bonds that last a lifetime.

Best Disney Pixar Cutie Cuff Series 2
Hello Kitty Friends SquishUms Series 2
Disney Tim Burton The Nightmare Before Christmas Chibi Snapz

Our Story

Bulls i Toy was founded in 2009 during the silly band craze. Collect-A-Bands were the first products created in multiple licenses. Recognizing a gap in the market for affordable, trendy, and collectible toys, the company quickly gained traction by introducing a range of popular items, including dog tags, sticker packs, slap bands, and trading cards. These products tapped into the growing demand for collectibles and provided enthusiasts with an exciting and accessible way to build their collections.

In 2017, Tim Nolan was appointed as President of Bulls i Toy. Tim Nolan brought a wealth of experience and a fresh perspective to the company, steering it toward new heights. Under Tim Nolan’s leadership, Bulls i Toy continued to innovate and solidify its presence in the toy industry. The creation of proprietary brands, including Brainstem®, Squidgets®, Squish’Ums!® and Cutie Cuff® was an important transition for the company. These proprietary brands were designed to cater to specific preferences and trends within the toy industry.

Brainstem® appeals to those interested in educational and science-themed toys, Squidgets® targets the fidget world with squishy, engaging toys, Squish’Ums!® is all about squishy fun with collectible slow-rise foam characters, and Cutie Cuff® characters are fashionable, plush slap bands. This strategic move to develop in-house brands not only allowed the company to differentiate itself from competitors but also provided an opportunity for creative expression and brand identity. Overall, the company’s journey from its inception in to the development of proprietary brands in showcases its adaptability, strategic vision, and responsiveness to emerging trends in the toy market.

Bulls I Toy Logo

Right Product, Right Place, Right Time!

Our People

Bulls i Toy is not just a company; it’s a tight-knit family of innovators, dreamers, and visionaries. Our dynamic team has the freedom to let their imagination soar. Whether we’re developing the next big collectible or brainstorming ideas for our proprietary brands, creativity knows no bounds and all input matters. We thrive on fresh perspectives and value the unique ideas that each team member brings to the table. In the heart of our company beats the spirit of collaboration. From concept creation to product development, we celebrate each success as a team. Bulls i Toy fosters a culture of inclusivity, where everyone’s ideas are valued, and personal and professional growth is encouraged. Together, we want to redefine playtime and create unforgettable experiences for the young and the young at heart.

Meet Our Team

Timothy J Nolan Portrait

Timothy J. Nolan

David Head Shot

David Opell
Vice President Sales Operations

Allison Schneider Headshot

Allison Schneider
Senior Director Global Sourcing & Product Development

Mike Head shot

Mike Simon
Director of Licensing

Cara Duis Headshot

Cara Duis
Brand Manager

Chelsea Donovan Headshot

Chelsea Donovan
Marketing Manager

Our Brands and Partners

Aggretsuko Logo
Bobs Burgers Logo
Disney Logo
Disney Princess Logo
Disney Tim Burtons The Nightmare Before Christmas Logo
Disney Villains Logo
Gudetama The Lazy Egg Logo
Harry Potter Logo
Hello Kitty Friends Logo
Marvel Logo
Miraculous Ladybug Logo
SpongeBob SquarePants Logo
Star Wars Logo
Wings of Fire Logo
Brainstem Logo
Cardguard Logo
Cutie Cuff Logo
Squidgets Logo
Squish Ums Logo